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Hello, I am Carmi!

I believe execution is key.

I am a marketing expert, serial high-tech entrepreneur, and advisor.

I am the founder and CEO of Shanti, a community-driven data company to help people find safer walking routes connecting small businesses and residents for data collection.


SHANTI, combines the power of Network effects & DATA

  • We built the largest network of small biz with of 10,000+ members in Mexico City
  • Developed a validated process for Field Data collection
  • Closed Partnerships with major Fintech players


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Founded and funded in Cambridge, UK

Operations in Mexico City

Bringing innovating ideas to market

Previously, I founded Kwema, an IOT wearables company to save lives. In 2015 a friend of mine was kidnapped in Bolivia (my home country). Fortunately, she made it back to safety, however this was the spark that led me to advocate for personal safety since.


Although I exited Kwema a few years ago, the company is still operating successfully.


IOT Wearables:


Modern Scribble Line

incospicuous life-saving tech

Hardware Manufacturing

From design, prototyping to mass manufacturing

Marketing

Market Validation,

Go to market B2C, Marketing campaigns, Packaging

Distribution Channels

Establishing partnerships and VAR across continents

My Leadership style:

People FIRST, PROCESS matters,

let RESULTS speak

Building high performance teams means not only attracting top talent but also connecting as humans.



I’ve been fortunate to build teams since the beginning of my career. I love working with talented people, aligning priorities, casting vision and helping them grow professionally and personally.


I work the best with high achievers in a fast paced environment.

In my previous life I too was in the corporate spheres.


Great mentors and friendships were built here.


I learnt plenty but I needed run faster in my own terms. Still, the corporate life was a part of my journey and I’m thankful for it.

lET'S CONNECT

If you have a challenging project in mind, I’d love to learn more about it.

CARMIÑA SANTAMARIA

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